Measuring the Impact of Your Social Media

About the event

Social media can help organisations reach people who need support and raise awareness about mental health amongst the public, policy-makers and funders. Many of us are managing multiple social media accounts across Facebook, Instagram, SnapChat, TikTok, Twitter, and YouTube, but how do we know our social content is effective?

We’ve teamed up with leading Digital Marketing trainer Andrew Davis to offer mental health and wellbeing organisations a masterclass on measuring impact across your social media. This masterclass will help you:

• Get to grips with why measuring impact is important for successful digital communications and how this can help you to report to your board
• Understand your audiences, and find out what content does and doesn’t work for your organisation
• Learn practical tips and tools for how to measure and evaluate the impact of your social media content

About your speaker

Andrew Davis is renowned for delivering engaging, practical and inspirational digital comms training, working with Media Trust for 10 years to build the UK charity sectors digital comms skills, ambitions and confidence.

Andrew’s digital career spans over 20 years. After working as a chatroom moderator on Pop Idol and Liverpool Football Club, Andrew served as producer for the digital station BBC Radio 1Xtra. He then went on to be a Manager for Myspace.com, where he helped launch its UK Marketing and Content division before he started training and consulting.

About Headlining Mental Health

Media Trust’s Headlining Mental Health programme supports UK mental health organisations to strengthen their strategic communications so they can increase their visibility and reach, challenge stigma and get their voices heard.

Attendance and eligibility 

The masterclass is open to all mental health organisations, whether you run mental health services, carry out research, or campaign against stigma.

We warmly welcome organisations working with wellbeing, addiction, the psychological effects of violence and abuse, and the mental health impacts of physical illness.

Charities working at the intersection of mental health and other issues are also very welcome.