Comms Clinic: Cut through with clearer messaging

What will the session cover?

Join expert volunteer Graham Bednash, Co-founder of Unstuck and former Director of Marketing at Google, for a practical session focused on your charity’s messaging challenges. 

We’ll explore how to: 

• Identify the key message you want your audience to take away
• Cut through jargon and make complex ideas easier to understand
• Find the human story or insight at the heart of your message
• Make your messaging clearer and more consistent across different channels 

Whether you’re finding it difficult to pin down your key message, struggling to explain a complex issue, or noticing that your messaging changes depending on who’s writing it, this session will give you practical ideas to help. 

How does it work?

We’ll kick things off with a 10-minute introduction from Graham, sharing practical tips on creating clearer, simpler and more effective messaging. This will be followed by a curated Q&A bringing together the most common questions and themes submitted by charities in advance, before we open the floor for any further live questions. 

You’ll also hear from other charities and have the chance to share ideas and experiences with people facing similar challenges. This peer-to-peer learning will help everyone leave with practical advice they can apply in their own organisation.  

Who can attend?

This session is open to people responsible for communications, marketing or media at UK-registered charities, CICs and social enterprises.  

Meet your expert

Graham Bednash is co-founder of Unstuck, a brand consultancy that helps brands grow based on 10 years experience of leading the marketing for Google. He’s spent his career in advertising and marketing, helping companies figure out their single minded idea and how to communicate it in the simplest, most memorable way. 

Find out more

If you have any questions about the event or the registration process, including any access requirements, please contact the Volunteering Team at volunteering@mediatrust.org.