Marketing Essentials Workshop (27 and 29 February)

This is a two part workshop, taking place on Tuesday 27 and Thursday 29 February, 10am-12:30pm on both days. Please ensure you’re available to attend both dates.

In this brand-new workshop, learn all about the foundational aspects of marketing and how to apply them offline, in your local setting, helping your organisation to build connections and establish trust with local communities. Learn how to make the most of traditional marketing channels such as print, radio, and events. These provide tangible touch points that resonate with individuals who may not have a significant online presence or access to digital platforms.

We’re excited to team up again with the Marketing Trust to offer you a place on our free workshops to improve your marketing skills.

The training will take place online. The webinar link will be released to delegates ahead of the event.

By signing up for this event, you will also gain access to follow up support including online surgeries focused on key digital marketing topics, e.g. SEO and Analytics, and Drop-in Clinics led by industry experts, to ensure you not only learn new digital marketing skills but are supported in implementing them and get expert coaching and feedback.

Through this training, you’ll learn to:

• What is marketing? And how to assess your organisation’s current marketing resources and capabilities.
• How to add marketing channels, tools, trends, and techniques into your marketing strategy
• How to refine your messaging to engage your audience.
• How to work with your local press and journalists
• How to create effective marketing materials.

Level:

Beginner-intermediate

Meet your expert trainer

A creative and passionate communications consultant, Fiona Lewis has 16 years of sector experience including management roles at the charities National Literacy Trust and TimeBank.

Her particular strengths lie in helping charities to see the bigger picture and better understand their audiences. She has provided strategic support and training to charities of all sizes including Blind Veterans UK, Alzheimers Society, The Richmond Charities, the Council of Somali Organisations, Brighton & Hove Community Works and The Challenge UK.

Please note, if you are unable to attend and an alternative member of your organisation cannot make it, please let us know asap so that the place can be offered to another charitable organisation.