SINCE 9/11
Volunteer Role: Communications Strategy Development for Small Charity
SINCE 9/11 is a small charity struggling to communicate our mission, impact, and educational offer to our audience. We know that we need a comprehensive communications strategy to enhance our outreach, improve engagement with schools, and to attract more supporters and donors. Our current efforts are limited, and we need guidance and support to help us to create a cohesive, deliverable and impactful communication plan. We already have a brand, although how we use it needs guidance, as well as a presence on a number of social media platforms. We also have a website with fairly constant traffic and are looking to take on an email platform to promote our work to schools. Additionally, we have some (albeit limited) testimonials and success stories from beneficiaries, along with limited data on our previous delivery. To help guide and steer us, we are seeking a volunteer with experience in strategic communications, ideally in the non-profit sector. The ideal candidate will have skills in marketing, branding, content creation, and digital media strategies. We hope that a well-considered communications strategy will lead to increased visibility and engagement and inspire more schools to engage with our work.
In depth Project: 13-16 hours
Education | Mentoring | Remote or Face to Face
Skills requested
Branding Brand guidelines, Mission, vision and values, Templates design
Marketing Campaign planning, Marketing strategy
Website Design thinking techniques (eg: user journeys and personas)