We’re looking for a volunteer to design our internal and external communications strategy based on resident feedback, to guide colleagues in communicating with residents, trustees, partner organisations and the wider community. The strategy must be mindful of digital exclusion as we work with older people.

Existing resources include quarterly newsletter (paper copies), Office 365, LinkedIn, Facebook and Instagram accounts (sparse existing content), website, policies on GDPR, Social Media and Media Usage and photo permissions forms. We also have come up with some survey questions and have a colleague able to conduct this survey, so surveying can be done in-house if required. 

Desirable skills include strategy design skills, consulting and survey analysis skills, and presentation skills to clearly convey the new strategy to colleagues. 

The desired outcome is a comprehensive communications strategy to guide colleagues in communicating with residents, partners, trustees and the wider community, including an outline of how we should use digital communications. 

Desired impacts: clearer and more effective communication with residents; facilitating resident access to services and social events and strengthening the community; raising awareness of TFC; strengthening our online presence to facilitate grant bids; allowing us to collaborate better with partners and volunteers; reaching more prospective residents.

In depth Project: 13-16 hours

Older people | Mentoring | Remote or Face to Face