Working Option

Developing a content strategy to engage more young people on TikTok

We need strategic minds We've taken the careers conversation to where young people told us they wanted to hear from us – TikTok.

After listening to feedback from focus groups where young people said "Please, not another webinar," we pivoted to short-form content. The result? Almost 10 million views last year from young people aged 13-24.

Our content's strength lies in its ability to build skills, widen knowledge, and share opportunities. But to maintain the trust young people have placed in us, we need authentic voices sharing diverse career pathways – we need media professionals like you to help shape our strategy.

WE NEED YOUR EXPERTISE

To develop engaging content approaches that resonate with Gen Z. Please, help us create a content strategy that connects meaningful career stories with young people who are eager to hear them. You bring your strategic insight, we'll provide the platform and audience.

In depth Project: 13-16 hours

Education | Mentoring | Remote or Face to Face

Skills requested

Marketing Marketing strategy, Paid digital marketing