Ability Housing Association

Experienced professional needed to help formulate Marketing Strategy

Our communications challenge is determining what channels are the most effective in delivering our current messaging and how we can maximise impact using current resources: a website (not accessible), printed twice-yearly tenant magazine social media pages (currently dormant). These are managed by our resident engagement lead and an external website administrator who also designs and writes some copy. In addition, we need to consider future requirements and potential resource implications.

We're looking for someone with the experience to advise us on what questions we need to be asking of ourselves and the technical knowledge to translate that into an effective plan for delivery including to a diverse customer group with a range of support and communication needs.

Success will mean having a marketing strategy with a clear plan to deliver achievable goals with limited resources.

This piece of work would set us on course to communicate more effectively with tenants, their families and carers but also ensure key stakeholders understand how they can or do contribute to improving the lives of Ability customers.

In depth Project: 13-16 hours

Disability | Mentoring | Remote or Face to Face

Skills requested

Digital strategy Defining requirements for projects, Selecting digital tools and platforms, Strategy

Marketing Campaign planning, Marketing strategy

Social media Social media strategy

Website Design thinking techniques (eg: user journeys and personas), Redesign, User experience