Posted 23 April 2025
Free AI training to help charities and creative talent use AI confidently, ethically, and creatively.
Media Trust has launched AI Essentials, a brand-new free learning programme to help charities and early career creatives in the media industry best use the power of AI.
Whether you’re in a charity comms team or just starting out in the creative industries, AI Essentials gives you the skills and confidence to start using AI responsibly and creatively.
As of June 2025, we’ll be running two tailored bootcamps:
Both bootcamps combine live online workshops with flexible self-led learning, helping participants build foundational AI knowledge and apply it to their work straight away.
This project aims to empower charities and diverse creative talent with the skills they need to thrive while heading off an AI divide that will exacerbate existing inequalities.
Su-Mei Thompson, Media Trust CEO
AI Essentials is designed for people with little or no experience using AI. Participants will explore:
The course is based on five practical modules created by Google and adapted for Media Trust’s charity and creative communities.
Each bootcamp includes:
We’re piloting this bootcamp exclusively with NCVO for NCVO member charities. It’s designed to help charity teams use AI to save time, increase their impact, and work more strategically. If you’re an NCVO member, head to our sign up page for more information.
It’s only by skilling up and constructively engaging with AI that charities and the communities they work with will have the tools and knowledge to use and shape this technology equitably.
Madeleine Ellis-Petersen, Head of Charity Services
Our free bootcamp for early career professionals in the media industry is open to anyone starting out in media, digital, comms, marketing, or content. Whether you’re employed, freelance, or building your own thing, this programme is for you.
We particularly welcome applicants who are:
Applications are now open for both our charity and talent bootcamps! Places are limited to 25 per cohort, so apply early to secure your spot.
Got a question? Please get in touch, we’d be happy to help!
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