AI Essentials Bootcamp for Talent
Gain essential AI skills and be ready for wherever your career takes you
Please note: Applications are now closed
AI has the potential to level the playing field for early-career, under-represented talent in the creative industries, offering new opportunities for innovation and efficiency. In fact, a recent study found that AI adoption could boost productivity by up to 40%, helping professionals work smarter and more creatively.
That’s why Media Trust, with support from the Centre for Public Impact and Google AI Opportunity Fund: Europe, is offering a free AI training programme to help you understand, explore and integrate AI into your work with confidence.
I learned a lot about prompting, other productivity tools, best practices, ethics and potential harms. A very wide overview!
AI Essentials Bootcamp participant
What is AI Essentials?
The AI Essentials Bootcamps run for two weeks, featuring 2 live workshop per week on Tuesday and Thursday mornings, alongside additional independent learning through an eLearning platform.
During the workshops, you’ll reflect on what you’ve covered in the eLearning and explore practical ways to integrate AI into your work.
The core elements of the course have been designed by Google and centre around five modules:
Module 1 – Introduction to AI
Explore AI fundamentals, including machine learning and generative AI. Learn how to use AI tools effectively and integrate them into your workplace.
Module 2 – Maximise productivity with AI tools
Use generative AI to streamline tasks and boost productivity while understanding the human role in AI. Learn to identify when and how to integrate AI into your workflows.
Module 3 – Discover the art of prompt engineering
Master prompt writing to get the results you need, using techniques like few-shot prompting. Learn how AI generates output and why evaluation is key.
Module 4 – Use AI responsibly
Learn to use AI responsibly by reducing bias, managing risks, and applying an AI harms framework to workplace scenarios.
Module 5 – Stay ahead of the AI curve
Explore how other organisations use AI and gain strategies to stay updated on emerging AI trends.
At the end of the programme, you’ll receive a certificate from Google, which you can share with your colleagues and professional network.
When is the course?
We’re running two courses between now and December.
- Bootcamp 1: 11 November – 20 November (Tuesday & Thursday mornings) – Applications closed
- Bootcamp 2: 25 November – 4 December (Tuesday & Thursday mornings)
Where does the course run?
Online via Zoom, with some additional independent learning via an eLearning platform.
What is the time commitment?
If you’re selected for the programme, you must commit to attending all the training sessions.
The training runs over two weeks with live online sessions on Tuesday mornings (9:30 –12:30) and Thursday mornings (10:00–11:30). There’s also approximately 2 hours of independent learning each week, to be completed through an eLearning platform.
In total, you’ll need to set aside around 15 hours over the two weeks.
These classes not only deepened my understanding of AI but also gave me the confidence to start applying it in practical scenarios.
AI Essentials Bootcamp participant
How to apply
Applications are now closed.
If you have any questions about the programme please contact Mike at miker@mediatrust.org.
Course dates
AI Essentials Bootcamp runs on Tuesday and Thursday mornings.
Bootcamp 1: Schedule (Applications closed)
- Tuesday 11 November, 9:30 – 12:30
- Thursday 13 November, 9:30 – 12:30
- Tuesday 18 November, 9:30 – 12:30
- Thursday 20 November, 9:30 – 12:30
Bootcamp 2: Schedule (Applications closed)
- Tuesday 25 November, 9:30 – 12:30
- Thursday 27 November, 9:30 – 12:30
- Tuesday 2 December, 9:30 – 12:30
- Thursday 4 December, 9:30 – 12:30
It helped me to decide which AI works best across a range of tasks and how to integrate it into my workflows
AI Essentials Bootcamp participant
Supported by:
Our Corporate Partners
We enjoy outstanding support from the media industry. Our partners include:
