LTSB
Use your copywriting skills to help young people access careers!
We are currently undergoing a rebranding exercise, and our current tone of voice, seen on our website (www.ltsb.charity), no longer represents our passion or the impact of the work we do. We need support to rewrite key pages, including our homepage, about us, programmes, and impact stories, to reflect who we are today.
The rebranding will soon be completed by an agency, and we will be moving into the content development phase of our new website.
We need a volunteer with strong copywriting and storytelling skills, ideally with experience in the charity or youth development sector, who can help us find a compelling, authentic and interesting tone of voice.
What success looks like:
- A consistent tone of voice guide aligned with our new brand
- Compelling copy that attracts new corporate partners and inspires young people to engage with our programmes
- Content that communicates our mission, values, and impact in a way that is accessible and motivating to diverse audiences
The difference it will make: This project will help us connect more effectively with our audiences and grow our reach - ultimately enabling us to support more young people from disadvantaged backgrounds to succeed in life and work.
In depth Project: 13-16 hours
Children and Young People | Creating | Remote or Face to Face
Skills requested
Branding Mission, vision and values
Copywriting Copy, Copy guidelines, Specific audiences, Tone of voice
Marketing Email marketing, Marketing copy, Marketing strategy, Paid digital marketing, Storytelling
PR and journalism Selling in press releases, Working with journalists, Writing press releases
Social media Content creation, Paid social media advertising, Social media strategy
Website Copy