AI for Charity Marketers: Practical tools for busy teams

AI is fast becoming an everyday tool for many comms and marketing teams, but knowing how to use it effectively, safely, and confidently can feel overwhelming.

This two-hour, practical session is designed specifically for busy charity marketers. You’ll see how AI can support your comms tasks without taking over, helping you work smarter, not harder. Using clear examples and ready-to-use prompts, this session will give you the confidence to experiment, streamline your workflow, and improve the quality of your content, all while staying true to your charity’s mission.

If you are a People’s Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email cassandrab@mediatrust.org to be added to the waitlist.

What you’ll learn

• What AI can do for charity comms teams: A clear, no-jargon introduction to how AI tools fit into charity marketing.
• Your AI toolkit: How to use AI for planning campaigns, creating content, and organising your workflow.
• Copywriting tips: Practical ways to improve newsletters, social posts, reports, and more. Saving time without losing quality.
• Pitfalls to avoid: How to protect your charity’s values, voice, and integrity while using AI responsibly.
• Hands-on practice: Try ready-to-use prompts designed specifically for charity comms tasks.

Event details

• Location: Online
• Time: 10:00–12:00
• Price: From £36

Who should attend?

Perfect for anyone working in charity comms, marketing, or digital who wants to use AI more confidently and effectively. All abilities welcome, whether you’re brand new to AI or already experimenting. No technical knowledge required.

Meet your expert trainer

Amanda Jones is an Advertising Strategist who has been working at London advertising agencies for 13 years. Amanda has developed brand and marketing strategies for many well-known brands such as Ariel, Co-Op and Always. Alongside her day job she provides mentoring and workshop services to start-up social enterprises and charities, providing them with the same expert advice and support she provides to world leading brands. Amanda also runs Skilling Time, a collection of content encouraging professionals to ‘do good with their day job’ through pro bono work.