« Back to Events

Take TikTok to the next level: Growing your charity’s TikTok

02 Jun

Tuesday 2 June 2026 10:00 - 12:00

A hand holding a smartphone featuring the Media Trust TikTok page on the screen

Take your charity’s TikTok to the next level and turn views into engagement

Already posting on TikTok and ready to do more with it? This intermediate webinar is the perfect next step after our getting started session. You’ll learn how to make your content perform consistently and build a community that genuinely cares about your cause.

In this 2-hour session, we’ll go beyond the basics to explore how the TikTok algorithm works, how to plan content strategically, and how to turn views into an engaged, active audience. From analytics and SEO to storytelling.

If you are a People’s Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email osianb@mediatrust.org to be added to the waitlist.

It has focused our approach to using TikTok as a platform and encouraged us to use it in a different way to the other platforms.

Event details:

  • Location: Online
  • Time: 10:00-12:00
  • Price: From £48

What you’ll learn:

In this session, we’ll cover:

  • How the algorithm works so your content reaches the right people
  • Developing a more strategic, repeatable approach to content planning
  • How to analyse performance and iterate based on what’s working
  • Creative formats, like trends, hooks, and storytelling structures
  • Community engagement tips on building an active following, not just views

Who should attend?

This training is designed for anyone already managing a charity TikTok account who wants to step up their content strategy.

Level:

Intermediate

Meet your expert trainer:

Oli Hills is CEO of Nonsensical, TikTok Marketing Agency. Working with major brands like Semrush, KP Infinity, UNiDAYS, HSBC UK, Uber Eats and Huel, Nonsensical get them impact on the platform. The team at Nonsensical are experts with all aspects of TikTok whether creating content, activating paid media campaigns, influencer marketing or social selling through TikTok Shop.

Oli is also a trustee for Kids Village, a charity creating the UK’s first holiday village for sick children and their families as well as sitting on the Digital and Innovation Board at BMet College.

Book your place

To secure your place on this course, register today via our Eventbrite page.

Tickets

More events...

View all events