Google Ad Grants for Charities: Unlock free ads for your cause

Did you know eligible charities can receive up to £7,500 a month in free Google Search advertising? Despite the opportunity, many organisations never apply, while others struggle to make the most of their account or keep it compliant.

This practical workshop will show you how to unlock the full potential of Google Ad Grants. From understanding eligibility and submitting your application, to building campaigns that attract supporters, volunteers and donors, you’ll learn how to turn free advertising into real results for your charity.

Whether you’re completely new to Google Ad Grants or looking to improve an existing account, you’ll leave with the knowledge and confidence to get more from the programme.

If you are a Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email osianb@mediatrust.org to be added to the waitlist.

Event details

• Location: Online
• Time: 10:00–11:30

What you’ll learn

In this two-hour session, we’ll cover:

• What Google Ad Grants is and how to check if your charity is eligible.
• How to apply for the grant and avoid common application pitfalls.
• The compliance rules you need to follow to keep your account active.
• How to structure campaigns and choose keywords that reach the right people.
• How to write ads that convert, from donations to newsletter sign-ups.
• How to track performance and optimise your account over time.