CodeYourFuture

Google Ads Expert to Audit Grant Account and Run Paid Search Campaign

The Challenge

CodeYourFuture needs a Google Ads expert to help us transition insights from our Google Ad Grant into a high-impact Paid Search Campaign. Your goal: drive student applications across the North West during our critical May/June recruitment window. We have a fantastic new space and have the capacity to help even more people on a low income get free training and support into tech careers.

Project Scope

  • Audit & Strategy: Identify high-performing grant keywords and recommend high-competition terms to migrate to a paid budget
  • Campaign Setup: Build a paid Search campaign (Expert Mode) with conversion tracking and optimised copy
  • AI Optimisation: Implement Smart Bidding and Responsive Search Ads for a low-maintenance, effective setup.

Commitment

Flexible and remote. We suggest 2–4 check-ins after setup (approx. 5–8 hours total?):

  1. Kick-off: Review grant data and goals.
  2. Strategy: Finalise keywords and structure.
  3. Launch Prep: Tracking and asset finalisation.
  4. Health Check: Post-launch review and hand-off. 

About You

You have proven Google Search experience (Paid/Grants), are comfortable with GA4, and are passionate about supporting refugees and disadvantaged individuals through tech education and into employment.

Focussed Help: 5-8 hours

Employment and Training | Creating | Remote

Skills requested

Marketing Campaign planning, Google Adwords, Google Analytics, Marketing copy, Paid digital marketing, UTM codes for campaigns