We’re looking for someone with social media experience to help us develop a practical strategy for promoting our international volunteering programme to young people aged 16–24.

We currently use Facebook, Instagram and LinkedIn, but our Facebook and Instagram content is largely the same. We’d like to develop a more effective platform-specific approach, particularly using TikTok to reach a younger audience.

We’d like practical guidance on:

• Developing a TikTok strategy and understanding what works for 16–24 year olds
• Identifying effective TikTok and Reels content formats
• Turning existing volunteer stories and photos into engaging short-form content
• Creating a realistic content plan our small marketing team can maintain
• Using social media to increase awareness, website visits and enquiries

We’re particularly interested in knowledge sharing and building our own skills and confidence, rather than having someone manage our social media.

Success would include a clear TikTok strategy, a bank of reusable content ideas and formats, a simple planning approach, and greater confidence in creating and gathering short-form video content ourselves.

In depth Project: 13-16 hours

Community | Creating | Remote or Face to Face