Ed Couchman

Ed Couchman joined Netflix in autumn 2025 to lead its UK ad sales team. A seasoned media and advertising executive with nearly 25 years of experience, he is passionate about driving growth and innovation across the industry.

Ed has a strong track record of building meaningful, sustainable relationships within the media and advertising community. Before joining Netflix, he spent three years as Head of Sales for Northern Europe at Spotify, the world’s leading audio streaming platform. His previous roles include General Manager at Snap, Director of Agency Partnerships at Facebook, and Head of Digital and Future Media at Channel 4.

He also plays an active role in the wider industry, serving on the Internet Advertising Bureau (IAB) and the Advertising Association’s Industry Advisory Panel, as well as being a committed member of the National Advertising Benevolent Society (NABS).