Sam Tomlinson

PwC Partner and Media Sector Leader and
Chair of Finance & Audit Committee, Media Trust

Sam is PwC’s Media & Entertainment leader for the UK and also set up and leads PwC’s multi-award-winning Marketing & Media Assurance team. His team’s services cover customer insight, marketing transformation and effectiveness, media assurance (media audits), audience reporting, and campaign delivery, all underpinned by data privacy and ethics.

In the past two years Sam’s team have published a pioneering and globally acclaimed study into programmatic advertising, delivered a report for the Advertising Association examining the drivers of UK ad export success, verified audience data for broadcasters and publishers, undertaken hundreds of media audits across the globe, ran major media agency pitches across 50+ markets, and publicly verified campaign delivery and reporting for addressable TV and digital out-of-home. Sam’s team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study in the UK. In 2021 Sam was recognised as one of Campaign’s “40 Over 40” influential figures in UK media.

Sam is married with two children; when work and family permits he “enjoys” running ultra-marathons.

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