Creativity Works: Multimedia Genius Training

Helping young Londoners break into the creative industries

If you're 18-24 and looking to take your first steps into the media industry but don't know where to start, then this is the programme for you.

Creativity Works: Multimedia Genius Training, supported by Mayor’s Fund for London and Berkeley Foundation is a free, intensive 10-week crash-course of high-impact media masterclasses and employment skills training for media-focused young Londoners who are not in employment, education or training.

Practical Training

The scheme is delivered in two phases; the first six-weeks includes practical media masterclasses, facilitated by top-class media professionals, and visits to big-brand media companies such as: Google, ITN and Oath.

Each week follows a different media-theme, such as: photography, digital media, journalism, TV and radio. During which, you will learn the nuts and bolts of each area and get the chance to apply your new skills.

The content you create will be uploaded onto a dedicated Creativity Works Tumblr page, which you can share far and wide on social media.

Lunch is provided to all participants attending the full-day training events. You will also be reimbursed for any travel fares incurred attending the training days.

I was given opportunities I would never have thought possible; from creating a video which was shown at the BBC and sharing a room with Naughty Boy, to getting behind the walls of some of greatest media companies out there including: Sky, ITV and Google.

Miranda Eedle, Season 3 participant


In the latter stages of the programme we focus on employability skills. You will be paired with your very own media mentor who will provide you with 1-2-1 career mentoring and coaching. At this stage in the programme you will also take part in workshops covering: CV development, cover letter writing, and job interview techniques. In doing so, you will develop a unique understanding of the job application process.

Check out what our media trainees experienced during their time on the Creativity Works: Multimedia Genius Training Season 4.


At the end of the programme, we celebrate the young people’s achievements with a graduation ceremony at City Hall. At this point you should feel more job-ready and be well on your way to finding paid work in the media industry. 

Success Stories

Relive the best moments of this round of Creativity Works: Multimedia Genius Training. From masterclasses run by top-class professionals professionals, mentoring and days out to a range of big-brand media companies; our Season 5 team of trainees had a jam-packed experience!

Programme criteria

Interested? To take part you must be 18-24 years old, living in London and not currently in any form of employment, education or training. You must also have attended a secondary school in London.

If you meet these criteria you can apply via the link below. A member of the team will be in touch with you in the next few weeks.

Supported by:

Creativity Works Funder Logos

Our Corporate Partners

We enjoy outstanding support from the media industry. Our partners include: