Marketing Strategy Training for Charities 2024

Digital Marketing Training 

Held online, this two-part workshop has helped hundreds of charities to date. 

Developing and launching a long-term digital marketing strategy will help your charity cut through the noise, grow an engaged community, and reach new audiences.  

Through a combination of tactical planning guidance and practical activities, this intensive two session training workshop will leave you ready to put together a detailed digital marketing plan that meets the needs of your organisation and gives you the confidence to implement and manage your plan. 

You’ll learn from our digital marketing expert, Andrew Davis, who has trained over 11,000 people globally, helping them spread their message with low-cost practical strategies.  

You will learn: 

• How to assess your organisation’s current digital marketing resources and capabilities. 
• How to add digital marketing channels, tools, trends, and techniques into your marketing strategy. 
• How to create a realistic and useable digital marketing plan for your organisation. 
• The importance of digital marketing and the challenges currently facing the sector.

Marketing Essentials Workshop (Offline Marketing) 

In this brand-new online workshop, learn all about the foundational aspects of marketing and how to apply them offline, in your local setting, helping your organisation to build connections and establish trust with local communities. Learn how to make the most of traditional marketing channels such as print, radio, and events. These provide tangible touch points that resonate with individuals who may not have a significant online presence or access to digital platforms. 

You will learn: 

• What is marketing and what could it do for your organisation? 
• A blueprint for analysing your organisation’s situation and developing a marketing strategy with clear aims and objectives.
• How to select marketing channels and develop tactics and content to deliver your strategy.
• How to refine your messaging to engage your audience.
• How to work with your local press and journalists.
• How to create effective marketing materials.

Extra support on the topics you need

On top of the training, we will provide follow-up support sessions focused on key digital marketing topics, including SEO and Google Analytics, and drop-in clinics led by industry experts. We’ll make sure you not only learn new marketing skills but you are supported to put them in place with expert coaching and feedback.  

Who should attend the training? 

If your role whether paid, part-time or voluntary includes one or more of the following this training is for you.  

• You are responsible for the day-to-day management of their organisation’s marketing. 
• You have a role which includes elements of comms. 
• You want to develop new communications or marketing skills.

Dates

Marketing Essentials Workshop (Offline Marketing)

• Tuesday 6 and Thursday 8 February 2024, 10:00 – 12:30pm
• Tuesday 27 and Thursday 29 February 2024, 10:00 – 12:30pm

Digital Marketing Strategy Workshops

• Tuesday 20 and Thursday 22 February 2024, 10:00 – 12:30pm
• Tuesday 5 and Thursday 7 March 2024, 10:00 – 12:30pm

Please note, that these workshops are online. Each workshop has two sessions, both 10:00 -12.30pm. Please make sure you can attend both sessions. 

We would like to thank the Marketing Trust for their generous support in funding this initiative. 

The Marketing Trust is an independent charitable trust which makes grants of financial assistance to charitable, volunteer, educational and other organisations for the purposes of training their staff, volunteers, young people and the general public in any or all aspects of marketing understanding and/or execution, and to appreciate the role of marketing in today’s society.