Agentic AI: The Next Step for AI for Charity Marketing & Comms

AI is moving beyond simply generating content. The next step is tools that can help you plan, research, create, analyse and complete tasks with less hands-on input.

In this practical webinar, we’ll introduce you to the world of Agentic AI and explore how to build and use Assistants that can support the day-to-day work of charity marketing and communications teams.

Through practical examples and demonstrations, you’ll see how these tools can help with tasks such as content planning, social media, email marketing and other communications activities.

What you’ll learn

By the end of the session, you will:

• Understand what Agentic AI is and how it differs from traditional generative AI.
• Explore what AI assistants can do and where they could add value to charity marketing and comms.
• Learn how to create and customise AI assistants using tools including ChatGPT, Claude, Gemini and Copilot.
• Take away ideas and inspiration for applying AI assistants to your own marketing and comms work.

Event details

• Date: Wednesday 23 September
• Time: 10.00–11.30am
• Location: Online via Zoom
• Cost: Free

The session will include a mix of presentation, practical demonstrations and examples, with time for questions.

Who should attend

This webinar is aimed at charity professionals working in marketing, communications and digital who want to understand how the next generation of AI tools could support their work.

It’s suitable for people who are already using tools such as ChatGPT, Claude, Gemini or Copilot and want to move beyond basic prompting, as well as those who are newer to AI and want to understand what’s now possible.

No technical knowledge is required – just an interest in exploring what AI could do for your organisation.