Behavioural science and ‘nudging’ actions: Insights for climate charities

About this event

In this session you’ll learn some of the key behavioural strategies that you can apply to effectively communicate about climate issues and drive positive behaviour change. We’ll discuss specific case studies where Ogilvy has applied behavioural science to positively impact supporter engagement, as well as broader business examples of driving effective communication and emotional engagement. Attendees will takeaway tangible learnings and simple cost-effective strategies to apply within their own organisations.

Your Trainer:

Kimberly Richter, Senior Consultant, Ogilvy Consulting’s Behavioural Science Practice.

From understanding user preferences and experiences with relation to food and technology to design a food waste chatbot product, to increasing recycling rates in high rise flats across London, Kimberly has a track record of driving projects that bring the best of behavioural science and creativity to sustainability efforts across private and public sectors alike.

Kimberly’s entrepreneurial approach is informed by years working with social enterprises tackling the Sustainable Development Goals (SDGs), both through accelerator programs at the United Nations Foundation and at the United States Institute of Peace.

This masterclass will be an opportunity to learn and explore these themes first-hand along with the following topics:

• Intro to behavioural science in the context of the environmental charity sector and the foundations of the discipline
• Guiding principles
• Key case studies (Effective communication and emotional engagement, supporter engagement, fundraising)
• Simple, cost effective strategies to take away and apply (direct learnings from case studies)
• Key takeaways

Attendance Eligibility:

This session is aimed at climate and environmental charities, as well as charities working intersectionally on the environment and other issues. The course assumes no prior knowledge or experience to behavioural science in the context of the charity sector.

Level:

All levels – this masterclass is designed for all charity professionals who have an interest in climate communications.