Essential Media Training for Charities

Gain the skills to confidently engage with the media and effectively convey your message with our in-person media training. This session offers practical experience with radio, TV, and print interviews, ensuring your charity is ready to make headlines.

Our expert trainers will guide you in maintaining composure, building confidence, staying on message, and making a strong impression. Practise your TV and radio presence and become familiar with various interviewer styles through personalised PR feedback and coaching. If you’re working to attract media attention, this training ensures you’re prepared to respond effectively when journalists reach out.

What you will learn:

• Understanding Media Dynamics: Learn what constitutes a newsworthy story and what journalists are looking for
• Navigating Media Types: Understand the differences between pro-active, reactive, and interactive media scenarios and how to prepare for each.
• Media Interview Techniques: Gain confidence in representing your organisation across media platforms with a variety of different techniques. Master the art of delivering key messages fluently during press, radio, or TV interviews and handling challenging questions.

Training is delivered in a small group setting to ensure personalised advice and coaching. Spaces fill up quickly, so we recommend signing up as soon as possible to secure your spot.

Details:

• Date: Thursday 7 November 2024
• Timings: 10:00-16:00
• Venue: TBC – Central London

Who should attend?

The course would benefit everyone who works in the charity sector, especially chief executives, board directors, senior PR and media managers, project leaders, project workers or beneficiaries as well as experienced spokespeople who are preparing for a specific interview or would like to refresh their skills.

Level

Beginner-intermediate

Meet your expert trainers

Cath Addis is a trainer and training materials designer with a background in media. Having spent many years as a producer/presenter for BBC World Service Radio she then joined the BBC’s training arm, the BBC Academy, running and delivering training for WS journalists across the world. She left the BBC in 2022 and is now training manager for one of Media Trust’s partners, Ascential PLC.

Samantha Pidoux, is a former multi-award winning journalist with 20 years experience working for a number of media outlets including the BBC, Bauer Media, local and national print and TV media and community radio. Samantha spent 15-years as a Senior Lecturer at the University of Lincoln teaching and training the next generation of journalists and Public Relations Communicators. She left the university in 2023 and is now the Communities Project Manager at Money20/20, a brand that is part of one of Media Trust’s partners, Ascential PLC.