Building a charity brand on a budget

Many charities know that their brand could work harder for them, but don’t have the time, budget or support to give it the attention it deserves. The good news? Strong, memorable branding doesn’t have to be expensive. With the right tools and a simple process, you can create a brand that feels aligned, consistent and instantly recognisable to your audience.

This practical, hands-on workshop will walk you through the building blocks of great charity branding, with real examples from small organisations and free or low-cost ways to strengthen your identity straight away.

If you are a People’s Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email cassandrab@mediatrust.org to be added to the waitlist.

What you’ll learn

In just two hours, you’ll learn how to shape, refine and communicate your brand so it resonates with the people who matter. We’ll cover:

• How to put yourself in your audience’s shoes and understand their needs
• How to align your brand and marketing objectives with your organisation’s mission
• How to define your brand character so you can express yourself in a clear, distinctive way
• How to identify the visual elements that make you stand out, and how to use them effectively
• How to talk about what you do in a way that’s inspiring, accessible and consistent

Event details

• Location: Online
• Time: 14:00 – 16:00
• Price: From £36

Who should attend?

Ideal for charities with the basics in place (name, logo, strapline and some visual elements) but who feel unsure about what to do next. Perfect if you’re struggling to articulate your brand personality, what makes you unique, or how to bring your identity to life across your comms.

Level

Beginner to intermediate.

Meet your expert trainer