Building a stronger supporter community with WhatsApp

If you’ve ever wondered how to connect with your supporters beyond email and social media, this workshop is for you. WhatsApp can work like a personalised social network for your cause, helping you reach, engage, and retain supporters without big budgets or complex tools. But only if you know how to use it effectively.

This practical, hands-on session will show you how to plan, manage, and grow a WhatsApp presence that works for your charity. You’ll leave with a simple action plan you can start using straight away, and the confidence to grow your supporter community.

If you are a People’s Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email cassandrab@mediatrust.org to be added to the waitlist.

What you’ll learn

In just two hours, you’ll discover how to use WhatsApp strategically to build stronger supporter relationships. We’ll cover:

• How WhatsApp differs from Groups, Channels, Communities, and Broadcasts, and when to use each
• How charities are building loyal supporter bases through conversation, not just broadcast messages
• Whether WhatsApp could be more effective than email for your engagement goals
• The key dos and don’ts of messaging safely and professionally
• Free tips and a step-by-step action plan to get your WhatsApp community started

Event details

• Location: Online
• Time: 10:00–12:00
• Price: From £36

Who should attend?

Perfect for anyone responsible for supporter communications, fundraising, or campaigns who wants to explore new ways to engage their audience. No technical expertise required, just bring your enthusiasm and ideas.

Meet your expert trainer

Andrew Davis has spent over 20 years in digital comms, from moderating chatrooms for Pop Idol and Liverpool Football Club, to producing content for BBC Radio 1Xtra, and managing Myspace UK’s Marketing and Content division. For the past 10 years, he’s worked with Media Trust delivering practical, inspiring digital training to help UK charities grow their skills and confidence online.