Words that Inspire Giving: Copywriting for fundraisers

Whether it’s a donation appeal, an event invite, or a supporter thank you – the words you choose can make all the difference. But fundraising copy isn’t just about being persuasive. It’s about writing ethically, empathetically, and with your audience in mind.

In this practical workshop, you’ll explore how to craft fundraising messages that resonate with supporters and inspire action – while staying true to your charity’s voice and values.

If you are a People’s Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email osianb@mediatrust.org to be added to the waitlist.

What you’ll learn

With real examples from across the sector and plenty of time to ask questions, this interactive session will equip you with the tools and confidence to improve your fundraising copy. We’ll cover:

• The psychology of giving and what motivates donors.
• How to understand your audience and speak their language.
• How to write for different fundraising types – from appeals and events to major giving.
• How to adapt your message across formats like direct mail, reports and social media.
• How to write ethically and avoid guilt-driven messaging.
• Practical writing techniques and tools you can use straight away.

Event details

• Location: Online
• Time: 10:00–12:00

Who should attend?

Ideal for anyone writing copy to support fundraising, whether you’re a fundraiser, comms professional, or juggling both. This session is suitable for all levels, especially those looking to improve or refresh their writing approach.

Accessibility

Our training courses are designed to be accessible and inclusive.

All sessions are delivered online using Zoom and include options for live captions and transcripts. Presentation slides and supporting resources are shared with attendees after each session and can be requested in alternative formats wherever needed.

If there’s anything we can do to help you take part, or if you have any access requirements you’d like to discuss before booking, please email Osian at osianb@mediatrust.org.

Meet your expert trainer

Richard is a specialist writer, consultant and storyteller. He has over 20 years of experience working in senior roles with and for creative agencies, consultancies and clients across the corporate and non-profit sectors, including the BBC, NSPCC, Macmillan, IKEA, Amnesty International and Greenpeace.