Creating Charity Partnerships – a Masterclass with ITV

27 Sep

Friday 27 September 2019 09:30 - 16:30

We've teamed up with ITV for this free masterclass to give you a unique insight into how your charity can develop, communicate and manage successful corporate partnerships.

Join Media Trust on 27 September the chance to discover what corporate sector organisations like ITV look for from their commercial partnerships and how this can be replicated in the charity sector. This free masterclass will delve into examples of fantastics partnerships across the charity sector and hear how organisations can use their impact to achieve great partnerships themselves.

You’ll spend the morning with ITV’s team who will take you through a practical approach to telling your story and communicating your impact in the most effective way to potential new partners.  They’ll also share insights from some of their most outstanding charity partnerships as well as examples of successful partnerships in the wider charity sector.

In the afternoon, you’ll receive one-on-one advice from ITV’s team of experts at our mentoring surgery sessions, giving you the chance to discuss your specific challenges.

Learning Outcomes

This masterclass will enable you to:

  • Understand what organisations are looking for from a charity partnership
  • Get your charity to stand out to potential new partners
  • Understand the ways your organisation can communicate it’s story with the best results
  • Learn how to communicate your organisations impact effectively
  • Learn how to create compelling pitches with the goal of developing partnerships


The masterclass is a beginner-level workshop aimed at charity professionals who have communications, partnerships or impact as part of their job role, or for senior leaders and trustees who are interested in developing their organisation’s partnerships. Please note we can accommodate a maximum of two attendees per organisation in order to allow a wide number of charities to benefit from this training. 

Emma Gannon sits with a group attendees sharing her tips on content creation during the surgery session

Attendees get tips from experts during the mentoring session

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Book your place

To secure your place on this course, register today via our Eventbrite page.