Creating viral social justice campaigns for your charity

Your charity is full of powerful stories. Stories that can shift public opinion, influence policy, and mobilise supporters. But in today’s crowded digital landscape, even the most important social justice stories can struggle to break through.

What separates a post that gets a handful of shares from one that reaches millions? It’s not just luck. Viral social justice campaigns follow clear patterns:

1. They’re rooted in compelling data or personal narratives
2. They tap into the right conversations at the right moment
3. They’re constructed for maximum shareability.

This practical, two-hour workshop will show you how to identify the stories hiding in your work, craft them for maximum impact, and amplify them effectively. You’ll learn techniques to make your content shareable, engaging, and aligned with your values, so your social justice campaigns reach the audiences they deserve.

If you are a People’s Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email cassandrab@mediatrust.org to be added to the waitlist.

What you’ll learn

In this session, we’ll focus on practical skills to help your social justice stories spread:

• How to unearth data stories from your charity’s work
• How to discover case-study led stories within your organisation
• How to tap into social media talking points and viral news stories
• How to construct the social justice story for maximum impact
• How to construct headlines and social media hooks
• How to measure a story’s success

Event details

• Location: Online
• Time: 10:00–12:00
• Price: From £36

Who should attend?

Ideal for campaigners, comms professionals, or anyone working on social justice issues who wants to reach wider audiences and amplify the impact of their stories. No prior experience in viral content creation is needed, just a willingness to experiment and learn.

Meet your expert trainer

Maya Oppenheim is an author and freelance journalist. She is the former Women’s Correspondent at The Independent and was the first and only person to have this job title at a UK news outlet – exploring national news and global stories from a women’s angle. She worked full-time at The Independent for around nine years, spending six of these years working as the Women’s Correspondent, writing about human rights, domestic abuse, sexual violence, abortion, health, police perpetrated abuse, childcare, the far right, sex work, the criminal justice system and more. Maya is the author of The Pocket Guide to the Patriarchy – a 22-chapter book which explores the aforementioned issues and more.