AI is already reshaping creative work, and Firefly is one of the tools leading the way. In this practical session, creative technologist Hamish Clements (Creative Futures Lab) will walk you through how AI is being used across different creative work, and how you can use it without compromising your creative edge.
You’ll get a clear introduction to Adobe Firefly, with live demos showing how AI can support, not replace, the creative practice. From image and video generation to audio, 3D, social content and brand identity, this workshop focuses on real-world applications creatives are already using.
Alongside hands-on examples, Hamish will share strategic insight on how to stay relevant in an increasingly AI-driven industry, plus time for open Q&A on creative AI, ethics and career impact.
You’ll learn:
- How AI is being used across creative disciplines, including image, video, audio, 3D and brand work
- What Adobe Firefly can (and can’t) do, and where it fits into creative workflows
- How creatives are using AI tools to experiment, speed up production and explore new ideas
- What skills and mindsets will matter most as AI becomes standard across the industry
Hamish is a creative who’s worked with global brands including McDonald’s and Disney, blending deep industry experience with cutting-edge AI expertise. Drawing on his work delivering creative AI education at his agency, this session offers practical, useful insights for those wanting to upskill on AI tools.
