Youth Trends Masterclass: Reaching Gen Z

29 Nov


Thursday 29 November 2018 11:00 - 13:00

As part of our Stronger Voices programme, Media Trust has teamed up with creative advertising agency AMV BDDO to deliver this Youth Trends Masterclass: Reaching Gen Z.

Join us as AMV BDDO Cultural Strategist Lore Oxford shares her professional learnings from the past six months of consumer behaviour. Stay on trend to find out what’s happening in 2019 and, more specifically, what the younger generation will expect from charities in 2019.

This masterclass will be an opportunity to learn and discuss first-hand about the following areas:
  • Understanding your audience
  • Behavioural insight into how the younger generation think, feel and behave towards the third sector
  • Successfully tailoring your communications strategy for a younger audience
  • Communications trends for 2018 and 2019

*** This masterclass is specifically for equality organisations. Please check your eligibility below. ***


10:45 – 11:00 Arrivals and registration

11:00 – 11.15  Welcome and introductions by Media Trust and AMV BDDO

11:15 – 12:15 Youth Trends Masterclass: Reaching Gen Z lecture led by Lore Oxford

12:15 – 13:00 Surgery session with AMV BDDO staff

13:00 – Close and departures

Attendance Eligibility:

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

  • age
  • disability
  • gender reassignment
  • marriage and civil partnership
  • pregnancy and maternity
  • race
  • religion or belief
  • sex
  • sexual orientation


Improver – this masterclass is a good development opportunity for charity professionals who have some prior knowledge of behavioural insight.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email [email protected]

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to [email protected].

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Book your place

To secure your place on this course, register today via our Eventbrite page.


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90 Southwark Street #Bankside 3, London, SE1 0SW

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