Digital on a Budget

In the charity sector, time and money are tight. When working to a budget, a digital marketing strategy can help to guide you with exactly where to focus your resources, so that you can make every minute, and every penny, count.

In this session, we will start by looking at where you are and where you want to be. We’ll then look at organic, low-cost strategies to help you achieve those digital marketing goals, working out what to prioritise with a limited budget. This session will cover ways to drive engagement on social media and create a content strategy that works hard to build your online community.

This training is in-person, in a Central London location, which will be added and sent out to attendees once confirmed.

Through this training, you’ll learn:

• how to prioritise where to spend your time and budget
• to identify free digital tools and platforms to make your job easier
• strategic and time-saving content creation techniques that are sustainable

Who should attend?

This training session is designed for charity comms workers who are responsible for their organisation’s digital strategy.

Level:

Aimed at beginner-intermediate

Meet your expert trainer

Jade is an expert in supporting both charities and small businesses to transform their digital comms. She specialises in delivering training that builds digital skills and confidence, despite small budgets and time constraints.

Working for Media Trust, she’s had the privilege of designing and delivering training for hundreds of charities, and really understands the challenges and barriers they are facing. Jade loves all things digital and is a firm believer that succeeding in digital is about having a curious mindset, and always being open to learning new things.