Digital Skills Masterclass: Glasgow
The Lighthouse, G1 3NU
Thursday 28 March 2019 09:15 - 14:30
In a rapidly evolving digital world, there is increased need for charities to enhance their digital communications knowledge and implement a digital strategy which will help them to reach new supporters and deliver successful online campaigns. However, when resources and budgets are stretched, this can prove difficult for many charities.
That’s why, over the last six months, we have been travelling around the UK offering free digital skills training to charities and community groups, delivered through local masterclasses and mentoring. And now, we’re excited to bring these workshops to new locations in 2019!
On 28 March, join Media Trust, with support from Google Digital Garage, along with a host of like-minded charities, community groups and experts for a unique masterclass dedicated to developing your digital marketing knowledge.
The masterclass will cover topics such as Social Media Strategy and Building a Digital Marketing Plan delivered by a team of Google mentors. You will also have an opportunity to discuss your specific digital communications challenges with, and receive advice from, media and communications experts.
The Masterclass got me really inspired about improving our digital marketing strategy. It was a great balance of big picture advice and small picture practical tips.Charity attendee
This workshop will enable you to:
- Explore the trends in digital marketing and how to make it work for your organisation
- Understand the importance of having a social media strategy
- Learn how to measure your digital marketing activity
- Understand how to reach new and existing online audiences
- Develop your knowledge of Google AdWords
The masterclass is a beginner-level workshop aimed at charity professionals who have communications as part of their job role, or for senior leaders and trustees who are interested in developing their organisation’s digital communications. Please note we can accommodate a maximum of two attendees per organisation in order to allow a wide number of charities to benefit from this training.
This event is part of a UK-wide training programme run by Media Trust which is aimed at upskilling the UK charity sector’s digital knowledge and skills through local masterclasses, mentoring and online learning. You can find out more about the wider programme here.
This was so engaging, informative and inspiring. I feel reinvigorated to go back to my organisation and update how we approach the digital world.Charity attendee
About the Trainers:
The training aspect of this masterclass is delivered with support from Google Digital Garage. The Google Digital Garage project aims to enable anyone to learn the fundamentals of digital marketing through online learning modules so that they can take their organisation online and enjoy all the benefits this brings. Now Media Trust are bringing this training, in masterclass format, to charities and community groups across the UK.
What if I’m late/ cannot make it?
If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.
If you’d like to cancel the course, please check our cancellation policy below and email [email protected]
Do I need to print my confirmation email?
Just turn up on the day. It’s that easy! When you book we have you in the system already.
You don’t have to print and bring your ticket.
Can I give my place to someone else if I can no longer attend the training?
Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to [email protected]