Digital Skills Masterclass: London

On 10 October, come along to our latest Digital Skills Masterclass which will look at the key aspect of delivering an effective digital communications strategy with a focus on digital advertising and using Twitter to engage your audiences.

Hear directly from the experts from Google Digital Garage who’ll take you through a practical approach to using digital advertising on social, search and display, and equip you with the tools to manage your charity’s presence on Google. We’ll also be joined by the team at Twitter for insider tips on how charities can use organic search to maximise their impact, as well as providing valuable insights into writing compelling copy for tweets and best practice on the platform.

Additionally, through the mentoring surgery sessions, you’ll have the opportunity to discuss your specific digital communications challenges with, and receive advice from, digital experts from across the media and creative industry.

Learning Outcomes

This masterclass will enable you to:

• Get started with social, search and display advertising.
• Understand how to develop an advertising plan and measure its success.
• Get your charity listed on Google and manage your website’s presence through Google My Business.
• Develop your organisation’s Twitter profile and learn best practice for the platform.
• Understand the difference between paid and organic strategy.
• Learn how to create compelling content for Twitter.

Level

The masterclass is a beginner-level workshop aimed at charity professionals who have communications as part of their job role, or for senior leaders and trustees who are interested in developing their organisation’s digital communications. Please note we can accommodate a maximum of two attendees per organisation in order to allow a wide number of charities to benefit from this training. 

This event is part of a UK-wide training programme run by Media Trust which is aimed at upskilling the UK charity sector’s digital knowledge and skills through local masterclasses, mentoring and online learning. You can find out more about the wider programme here.