Digital Skills Masterclass: London

10 Oct

Google Academy London, SW1W 9SH

Thursday 10 October 2019 09:30 - 16:30

Following the success of Media Trust's Digital Skills Programme, which has now trained over 1,000 charities in 14 locations across the UK, join us for our fourth London masterclass which brings together experts from Google, Twitter and many more to help charities improve the way they communicate online.

On 10 October, come along to our latest Digital Skills Masterclass which will look at the key aspect of delivering an effective digital communications strategy with a focus on digital advertising and using Twitter to engage your audiences.

Hear directly from the experts from Google Digital Garage who’ll take you through a practical approach to using digital advertising on social, search and display, and equip you with the tools to manage your charity’s presence on Google. We’ll also be joined by the team at Twitter for insider tips on how charities can use organic search to maximise their impact, as well as providing valuable insights into writing compelling copy for tweets and best practice on the platform.

Additionally, through the mentoring surgery sessions, you’ll have the opportunity to discuss your specific digital communications challenges with, and receive advice from, digital experts from across the media and creative industry.

This was so engaging, informative and inspiring. I feel reinvigorated to go back to my organisation and update how we approach the digital world.

Charity attendee

Learning Outcomes

This masterclass will enable you to:

  • Get started with social, search and display advertising.
  • Understand how to develop an advertising plan and measure its success.
  • Get your charity listed on Google and manage your website’s presence through Google My Business.
  • Develop your organisation’s Twitter profile and learn best practice for the platform.
  • Understand the difference between paid and organic strategy.
  • Learn how to create compelling content for Twitter.


The masterclass is a beginner-level workshop aimed at charity professionals who have communications as part of their job role, or for senior leaders and trustees who are interested in developing their organisation’s digital communications. Please note we can accommodate a maximum of two attendees per organisation in order to allow a wide number of charities to benefit from this training. 

This event is part of a UK-wide training programme run by Media Trust which is aimed at upskilling the UK charity sector’s digital knowledge and skills through local masterclasses, mentoring and online learning. You can find out more about the wider programme here.

Digital Skills Masterclass, London launch event, 21 June 2018.

Hugely helpful, loads of tips/advice/resources, dynamic, well-organised, good mix of formats.

Charity attendee

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email [email protected]

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to [email protected].

Book your place

To secure your place on this course, register today via our Eventbrite page.


Find this event

Google Academy London

123 Buckingham Palace Road Victoria, London, SW1W 9SH

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