Digital Skills Masterclass: Newcastle

16 May

Thursday 16 May 2019 09:15 - 14:30

Following on from the success of our Digital Skills Programme in 2018, during which we trained over 600 charity professionals in 10 locations across the UK, we are now rolling out a second round of masterclasses to further enhance the digital communications knowledge and skills of the UK charity sector.

On 16 May, join Media Trust with support from Google Digital Garage, along with a host of like-minded charities, community groups and digital experts for a unique masterclass covering new and essential areas of digital communications which will equip you with the tools and techniques to strategically share your organisation’s stories, reach audiences online and measure your success.

The masterclass will cover a range of topics such as Writing for Social Media and Knowing Your Charity with Data delivered by a team of Google mentors. You will also have an opportunity to discuss your specific digital communications challenges with, and receive advice from, media and communications experts.

This was so engaging, informative and inspiring. I feel reinvigorated to go back to my organisation and update how we approach the digital world.

Charity attendee

Learning Outcomes

This workshop will enable you to:

  • Define your social media brand and understand your audiences
  • Develop a content marketing toolkit
  • Understand how to create content your online audiences will want to engage with
  • Learn how to effectively measure digital success
  • Develop your knowledge of Google Analytics
  • Understand the value of data and analytics for your digital communications


The masterclass is a beginner-level workshop aimed at charity professionals who have communications as part of their job role, or for senior leaders and trustees who are interested in developing their organisation’s digital communications. Please note we can accommodate a maximum of two attendees per organisation in order to allow a wide number of charities to benefit from this training. 

This event is part of a UK-wide training programme run by Media Trust which is aimed at upskilling the UK charity sector’s digital knowledge and skills through local masterclasses, mentoring and online learning. You can find out more about the wider programme here.

Hugely helpful, loads of tips/advice/resources, dynamic, well-organised, good mix of formats.

Charity attendee

Digital Skills Masterclass, London launch event, 21 June.

About the Trainers:

The training aspect of this masterclass is delivered with support from Google Digital Garage. The Google Digital Garage project aims to enable anyone to learn the fundamentals of digital marketing through online learning modules so that they can take their organisation online and enjoy all the benefits this brings. Now Media Trust are bringing this training, in masterclass format, to charities and community groups across the UK.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Book your place

To secure your place on this course, register today via our Eventbrite page.