Email Marketing for Charities: From appeals to engagement

Email isn’t just for appeals and updates anymore. When done well, it’s one of the most powerful tools you have for turning supporters into a thriving, engaged community around your cause.

This practical workshop will show you how to use email marketing to nurture genuine relationships with your supporters and using automation to save time while keeping your communications personal and effective. You’ll learn how to move beyond broadcast emails and create campaigns that make people feel valued, connected, and excited to be part of your charity’s work.

If you are a Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email osianb@mediatrust.org to be added to the waitlist.

What you’ll learn

In this hands-on session, we’ll explore how to build and strengthen your supporter community through strategic email marketing. You’ll discover:

• How to segment your audience to send the right message to the right people.
• Automation techniques that save time while keeping communications personal and timely.
• How to turn new supporters into loyal community members.
• How to measure what matters: engagement, retention, and community growth.
• Practical tips for writing emails that feel human, warm, and on-brand.

Event details

• Location: Online
• Time: 10:00–12:00

Who should attend?

This session is ideal for anyone responsible for supporter communications, fundraising or engagement. Whether you’re new to email marketing or looking to refresh your approach, this session will help you make email a stronger, more effective part of your charity’s everyday communications.

Accessibility

Our training courses are designed to be accessible and inclusive.

All sessions are delivered online using Zoom and include options for live captions and transcripts. Presentation slides and supporting resources are shared with attendees after each session and can be requested in alternative formats wherever needed.

If there’s anything we can do to help you take part, or if you have any access requirements you’d like to discuss before booking, please email Osian at osianb@mediatrust.org.

Meet your expert trainer

Alex has been building non-profit online communities that drive real-world change for nearly a decade. Now, she helps purpose-led organisations combine data, storytelling and automation to build email marketing programmes that help organisations reach their goals, and teams love to run.