Media Trust Talent Tuesdays: Media Planning with Nicola Franklin

Research suggests we see thousands of adverts every day, but how do they make it onto our screens?

In this 60-minute online masterclass from Media Trust, you’ll discover what it takes to work in media planning and how media planners help brands reach the right audiences, in the right places.

We’ll explore how to:

• Understand the role of a Media Planner and where it fits within the wider advertising industry.
• Get to know different media platforms and how they can be used to reach different audiences.
• Start approaching a media brief, from understanding your audience to deciding where and how a campaign could appear.

Whether you’re interested in a career in advertising or simply want to better understand how the industry works, this interactive session will give you an introduction to media planning and the confidence to explore your next steps.

Meet your trainer

Nicola began her career in an entry-level role nearly six years ago and is now a Director at media agency Initiative. During that time, she has worked on successful pitches and campaigns for brands including NatWest, Deliveroo, Carlsberg and Clarins.