26
Aug
Stronger Voices Q&A (26 August)
Join us for a Stronger Voices Q&A Webinar covering programme content, eligibility criteria and application process Media Trust is delighted...
Ethical storytelling for charities
10
Nov
Tuesday 10 November 2026 10:00 - 12:00
Learn how to tell powerful stories that protect dignity, build trust and put people first
This was incredibly useful, with lots of practical tools that I can use right away and that I can also use for guidelines I'm writing for others in my charity.
Every story your charity tells shapes how people understand your work and the people behind it. Done well, storytelling can inspire action, build trust and strengthen your reputation. Done poorly, it can unintentionally reinforce stereotypes, undermine dignity, or damage relationships with the people you’re trying to support.
This practical workshop explores the principles of ethical storytelling, helping you tell stories with care, respect and meaningful consent. With interactive exercises and time for discussion, this session will help you feel more confident in applying an ethical lens to your comms and fundraising content.
Through real charity examples, practical tools and discussion, you’ll learn how to gather and share stories that reflect your values while engaging supporters authentically.
If you are a Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email osianb@mediatrust.org to be added to the waitlist.
Part of our Ethical communications for charities series
This workshop can be booked individually or as part of our Ethical communications for charities series. Book all three workshops together to receive a discounted rate and build the confidence to communicate your charity’s work ethically, inclusively and responsibly.
What you’ll learn
- How to tell stories that are fair, respectful and inclusive.
- How to gather stories ethically while building trust with contributors.
- How ethical storytelling can strengthen fundraising without compromising dignity.
- Practical frameworks you can apply across campaigns, websites and supporter communications.
Event details
- Location: Online
- Time: 10:00–12:00
Who should attend?
Perfect for anyone involved in collecting or sharing stories within their charity, whether you work in communications, fundraising, campaigns or service delivery. No previous storytelling experience is required.
Level: Beginner
Accessibility
Our training courses are designed to be accessible and inclusive.
All sessions are delivered online using Zoom and include options for live captions and transcripts. Presentation slides and supporting resources are shared with attendees after each session and can be requested in alternative formats wherever needed.
If there’s anything we can do to help you take part, or if you have any access requirements you’d like to discuss before booking, please email Osian at osianb@mediatrust.org.
Meet your expert trainer
Richard is a specialist writer, consultant and storyteller. He has over 20 years of experience working in senior roles with and for creative agencies, consultancies and clients across the corporate and non-profit sectors, including the BBC, NSPCC, Macmillan, IKEA, Amnesty International and Greenpeace.
Book your place
To secure your place on this course, register today via our Eventbrite page.
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