Getting Into The Media for Charities

24 Jan

Wednesday 24 January 2024 10:00 - 12:00

Join this webinar to find out and understand what journalists are looking for and their top tips on what makes a good story.

Are you struggling to get media attention about the inspiring work your charity does? Are you unsure of how to approach journalists, or how to move past making the initial contact to actually getting the story published?

Join this exciting webinar to discover what journalists are looking for and to hear top tips on what makes a good story. You’ll become more confident about how to get your stories into the media.

You’ll learn what makes a story “newsworthy”, how to gain media attention, build media networks, know when and how to contact journalists, and how to build rapport and relationships with the media to ensure your stories are picked up.

This event will take place online. The webinar link will be released to delegates ahead of the event.

Through this training, you’ll learn how to:

  • Identify news stories
  • Target journalists and make them care
  • Understand where, when and how to pitch
  • Improve your organisation’s media coverage and help raise awareness of your cause
  • Connect with your audiences by using personal stories
  • Maintain relationships with key media to win successful, continual coverage.

Who should attend?

This workshop is designed for anyone who wants to gain media coverage of their charity’s work, whether you’re looking to improve your pitching skills, or to develop ways to get your story to reach larger audiences.



Meet your expert trainers

Liz is a BBC Radio and TV professional with more than 35 years of broadcast and global news agency experience. She is a specialist in promoting journalistic best practice, an international media communications and management consultant and an experienced trainer and workplace mediator with extensive client facing skills. Liz has worked as a journalist, editorial leader, trainer and senior manager nationally and internationally for Thomson Reuters, the BBC, independent and non-profit sectors.

In Radio, Liz was a reporter, producer, news editor and newsreader, working on BBC Radio Four and BBC World Service News and Current Affairs programmes. As Head of Training at Goodwork, Liz devises and delivers training programmes to help improve the key communication skills needed to succeed in a constantly evolving 21st century media environment.

Sean Curtis-Ward is the Managing Director of the UK’s first social Enterprise PR agency, Goodwork. He is an award- winning journalist and broadcaster. He has held senior management positions in UK and international newsrooms for more than thirty years. He was Head of TV and Radio at the UK’s national news agency The Press Association and Foreign News Editor at Worldwide Television News (now Associated Press TV). He was managing director and co-founder of the leading video PR agency TNR Communications.

Before launching Goodwork in 2013, Sean worked for the UK media charity, The Media Trust, as its Head of News. He worked with large and small charities advising them how to promote their work and get into the news agenda. As a journalist, he has covered stories all over the world.

Book your place

To secure your place on this course, register today via our Eventbrite page.