Google Digital Leadership Masterclass

12 Jun

Wednesday 12 June 2019 13:00 - 17:00

Media Trust is partnering with Google to deliver a masterclass designed for leaders from across the charity sector.

Digital leadership is increasingly recognised as fundamental to the success and sustainability of charities. Digital technology provides numerous ways for charities to reach new supporters, build widespread awareness for their cause and operate more effectivelyThis opens up a wealth of opportunities, but the rapid pace of change paired with limited time and resources can often pose a challenge for charities.  

Join us on 12 June, ahead of Digital Leaders Week, to hear from Google experts on how to maximise the potential of digital within your organisation and be more strategic online.  

About the Masterclass  

The masterclass will include bitesize talks from senior leaders at Google on the following topics: 

  • Digital innovation and future trends including data, automation and mobile speed 
  • Strategies fodriving digital change within an organisation 
  • How charities can make the most of Google tools

Following these talks, there will be an opportunity to get your specific questions answered by a team of Google experts who will be offering advice on topics such as Data & Analytics, Website Optimisation, Digital Strategy, Online Audiences, Advertising and so much more.   

You’ll also get the chance to network and share ideas with leaders from across the non-profit sector. This is an event not to be missed so sign up now. 

Who should attend? 

This masterclass is aimed at charity leaders and individuals in a position to influence digital transformation within their organisation. 

There are two spaces available per organisation. We recognise that the most impactful change is achieved when decision makers are on the same page. These two spaces are open to: 

  • A CEO, Trustee, Senior Manager or Senior Volunteer  
  • A second staff member who is instrumental to the integration and implementation of the digital communications strategy. This could again be a Chair, TrusteeSenior Manager or a Marketing and Communications Lead.

Note that at least one of the two attendees from each organisation should be a senior leader. 

About the speakers

David Black is Country Sales Director, looking after some of the largest advertisers across the UK. David and his team help UK businesses and major brands make the most of the web. He joined Google in 2011 as Director of Online Sales for UK & Ireland, working with mid-market businesses to accelerate their digital growth, and then worked as one of the Directors of Google UK, helping businesses across a range of categories with their digital strategies.

Crystal Eisinger is a business leader who brings the pedigree of a strategy consulting background to the fast paced web-scale world of Google. She is an expert in designing and navigating transformational change in a fluid, flat and ever-changing environment, be that for a tech-giant like Google or a health tech start up, where as Chief Marketing Officer she helped grow the business from the ground all the way to Series A funding.

Didi Denham has worked at Google for the past 8 years, starting off in Dublin supporting large tech and media advertisers, before moving to London to specialise in non-profit and government clients. She is passionate about bringing the best of digital to the third sector.

What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Book your place

To secure your place on this course, register today via our Eventbrite page.


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