How to Get Started on TikTok for Charities

Over the past three years, TikTok has consistently been the fastest growing social media platform. TikTok is where we see Gen Z engaging in the most pressing societal conversations, and more charities need to be on the app, sharing their resources and expertise. But starting out on a new platform comes with a whole host of questions and challenges.

In this training, you’ll learn about what makes TikTok different, and how to work with the platform to reach a new audience for your charity. We’ll teach you all about how to set up and manage your account and create thumb-stopping content.

TikTok as a fantastic tool for spreading the word about your great work, and this session will help you to harness the power of short form video!

Through this training, you’ll learn:

• How TikTok is different from other social media platforms
• What to consider before getting started
• How other charities are using TikTok and how they get it right
• How to set up and optimise a charity TikTok profile
• How to discover and use the latest trending audio and content

Who should attend?

This training is aimed at those responsible for the social media of their organisation, who are either looking to start a TikTok account or already have one and want to improve their content and reach.

Level:

Beginner

Meet your expert trainer

Penelope Walker specialises in teaching brands to create personality led content for TikTok and Instagram. With more than 6 years’ experience working in content, design and social media she’ll help you raise brand awareness, connect and engage with audiences and increase your organisations visibility. Her goal is to give you the skills, confidence and mindset to produce effective short form video fast, without eating into your busy day.