Maximising Instagram for Charities

Are you managing your charity’s Instagram but feeling uncertain about content creation and app features? Or perhaps you want to know more about how to measure your success on the app? Join our Maximising Instagram for Charities webinar to learn how to optimise your account, captivate your audience and analyse your impact.

Whether you want to use your Instagram to recruit staff and volunteers, raise awareness, increase donations or build your community, our session will teach you how to create eye-catching content, understand your audience, and make your work more strategic.

Through this training, you’ll learn: 

• How to create scroll-stopping content.
• What works well on Instagram and what doesn’t.
• How to schedule your content.
• How other charities are using Instagram and how they get it right
• What metrics matter, and how to measure them
• How to incorporate Instagram into your social media strategy

Who should attend? 

This session is ideal for you if comms is part of your role and you already have an Instagram account.

Level: 

Beginner-intermediate

Meet your expert trainer 

Sonny Allward is a director at Made for Impact, a charity marketing agency helping charities measure, showcase and improve impact to gain new supporters and funding. He’s passionate about leveraging the power of strategic marketing to make positive change. His journey began when he and his twin brother observed that many charities were grappling with marketing challenges, and missing out on crucial opportunities to attract new sponsors, funders, and supporters.

Armed with a degree in Graphic Design & Communication, he brings a unique blend of creativity and analytical skills to craft targeted content plans tailored to diverse audiences. Sonny’s approach involves not just generating ideas but rigorously testing and measuring results to refine strategies effectively.

He’s excited to share his insights, where he will delve into the transformative potential of Instagram for charities.