Media Interview Top Tips and Tricks for Charities

This top tips webinar will teach you how to speak to the media with confidence and get your message across effectively. You will learn how to conduct yourself in TV, radio and print interviews.

Our expert trainers will share top tips to help you keep calm, build confidence, stay on message and make the right impression when it counts. Understand appropriate TV and radio manner and get familiar with interviewer styles. If you’re already working hard to get media attention, this top tips webinar will help ensure you’re ready to respond when a journalist calls you.

This webinar does not include practical roleplay elements, but does include all the tips, tricks and advice you need to succeed in your next interview.

Through this training, you’ll learn to:

• Understand the media, identify media opportunities and recognise key principles in dealing with media interviews
• Confidently represent your organisation in media interviews and publications and be able to identify what makes a good story
• Communicate key messages fluently in a press, radio or TV interview and manage difficult questions
• Communicate your work and positive stories to a wide audience
• Learning from successful and less than successful media interviews.

Who should attend?

The course would benefit everyone who works in the charity sector, especially chief executives, board directors, senior PR and media managers, projects leaders, project workers or beneficiaries as well as experienced spokespeople who are preparing for a specific interview or would like to refresh their skills.

Level

Beginner-intermediate

Meet your expert trainer

Jeffrey Ingold (He/Him) is a freelance PR & equalities consultant. He is the former Head of Media for Europe’s largest LGBTQ+ charity, Stonewall and has worked in communications for 10 years. He is also a freelance journalist interested in issues of social justice, pop culture and identity with bylines in The Guardian, i, Metro, VICE and openDemocracy.