Media Training for Charities

This training will teach you how to speak to the media with confidence and get your message across. You will gain practical interview experience covering radio, TV and print interviews.

Our expert trainer will help you keep calm, build confidence, stay on message and make the right impression when it counts. Rehearse your TV and radio manner and get familiar with interviewer styles through professional PR feedback and coaching. If you’re already working hard to attract media attention, this training will help ensure you’re ready to respond when a journalist calls you.

You will learn what makes a newsworthy story, what journalists want and how to effectively communicate your organisation’s key messages to the media.

This event will take place between 10am and 4pm at a Central London location that will be confirmed shortly. If you would prefer to pay via invoice, please email cassandrab@mediatrust.org

You’ll be learning in a small group to ensure you get one-on-one advice and coaching. Places on this course fill quickly, if you’re interested, we’d recommend signing up as soon as you can.

Through this training you’ll learn to:

• Understand the media, identify media opportunities and recognise key principles in dealing with media interviews
• Confidently represent your organisation in media interviews and publications and be able to identify what makes a good story
• Recognise the difference between pro-active, reactive and interactive media – and how to be prepared for each scenario
• Communicate key messages fluently in a press, radio or TV interview and manage difficult questions
• Communicate your work and positive stories to a wide audience

Who should attend?

The course would benefit everyone who works in the charity sector, especially chief executives, board directors, senior PR and media managers, projects leaders, project workers or beneficiaries as well as experienced spokespeople who are preparing for a specific interview or would like to refresh their skills.

Level:

Aimed at Beginner-intermediate

Meet your expert trainer

Linda Rose an experienced journalist, media trainer and former news anchor for New Zealand’s equivalent of the Today programme with 30 years’ experience in news and current affairs journalism and broadcast media consultancy. She has worked for a number of clients including Roy Castle Lung Cancer Foundation, Stroke Association and on behalf of Media Trust delivered media training for Time to Change, Sparks, Crimestoppers, Homeless Link and the Refugee Council.