Campaign Activation: Moving audiences from ‘likes’ to action with MG OMD
Learn how to convert your hard-earned social media engagement into tangible impact for your charity To mark Small Charity Week 2026, Media Trust...
Wednesday 1 July 2026 10:00 - 12:00
Join us to learn how to create safer, more supportive online spaces for your charity and community.
With platform policies shifting, misinformation on the rise, and fewer safety tools at your disposal, charities can no longer afford to leave moderation to chance. A clear, proactive approach is essential to protect your supporters, safeguard your brand, and maintain trust.
In this session, you’ll learn what recent platform and policy changes you need to know about, how to take practical steps to manage risk, and how to protect your charity’s online spaces.
Whether you’re dealing with trolls, misinformation, or simply want to build a more inclusive and respectful community, this session offers practical strategies tailored to charities, no jargon, just clear steps you can take.
If you are a People’s Postcode Lottery grantee and the session is fully booked or your code isn’t being accepted, please email osianb@mediatrust.org to be added to the waitlist.
This session is ideal for anyone in your charity responsible for social media, content creation, supporter communications or safeguarding, especially those juggling multiple roles. No prior moderation experience needed.
Rebecca Fitzgerald is the founder and CEO of StrawberrySocial, a specialist agency in online safety, protection and engagement. With over 20 years’ experience leading teams and advising on brand risk across moderation, community management and client services, Rebecca has delivered major projects for NHS England, HSBC, Samaritans, NSPCC, Epic Games and more.
Before launching StrawberrySocial, Rebecca built a dynamic career spanning theatre, media, events and marketing, giving her deep insight into how audiences connect and build trust. Today, she’s passionate about helping charities create safer, more supportive online spaces, and empowering the people behind them to do it well.
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