Pitching to Journalists
Trinity Mirror, E14 5AP
Tuesday 27 November 2018 10:00 - 13:00
Join us for a unique workshop with the Daily Mirror where you'll get to know the journalists behind the pitch call and hear their top tips on what makes news and how to get your story into the media.
You’ll learn what makes a story ‘newsworthy’, what journalists want from you and what your audiences want to read. The course will give you an insight into how the newsroom works, when is the best time to contact journalists and how to build up relationships so your stories get picked up.
I feel I can now think about how to prepare a pitch, plan out steps, research for information which journalists may be interested.Charity attendee
At this workshop, you’ll learn how to:
- Identify news stories
- Target journalists
- Improve your organisation’s press coverage and help raise awareness
- Get your story seen above your competitors
- Maintain relationships with key media
Preparing for this course
Bring one or two press releases or ideas for newsworthy stories for your campaign that you would like to practice with during the session.
Who should attend?
The introductory training would be of interest to roles responsible for writing press releases and securing media coverage for your organisation.
Do I need to bring anything with me?
Bring one or two press releases or ideas for newsworthy stories for your campaign you would like to practice with.
What if I’m late/ cannot make it?
If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 0207 871 5600.
If you’d like to cancel the course, please check our cancellation policy below and email [email protected]
Do I need to print my confirmation email?
You don’t have to print and bring your ticket. Just turn up on the day. It’s that easy!
When you book, we will have all of your details in our system.
Cancellation and Booking Policy
Booking terms and conditions
Payment must be received before the course date otherwise delegates risk not being accepted on the day. Please let us know if you have not received an invoice within 10 working days of your booking.
Bookings made within 10 days of the course date must be paid by credit card only via our website.
If your fees are not paid within 10 days of the course, we may have to reallocate the place to another delegate.
Payments can be made by credit card, cheque (payable to ‘the Media Trust’), BACS transfers, through our website or over the phone on 0207 871 5600
All cancellations must be made in writing to Training and Events, via email to [email protected] or writing to Media Trust, Block A, Ugli Building, Wood Lane, W12 7SB.
Please include your booking details including organisation name, title of course, delegate contact details and booking number (if booked through the website).
If you wish to send a substitute delegate, please call 020 7871 5600 or email [email protected] to discuss the changes.
If you need to cancel your booking:
- 1 month or more before the course, you will be entitled to a full refund
- Up to 10 days before the course, you will be entitled to a 50% refund or be able to change your booking to an alternative course taking place within the following 3 months. The alternative course must be rebooked on the day of cancellation
- Up to 9 days before the event, or if you do not attend the event, you will not be entitled to a refund
- The cancellation period applies to all early bird tickets, however these tickets can only be transferred to another early bird ticket price.
A substitute delegate is always welcome, and this will not incur any cost, please let us know such changes as soon as possible.
It may be necessary for reasons beyond Media Trust’s control to change the content, speakers or timings of events. If Media Trust has to cancel a course, we will offer you an alternative date, or a full refund.
Unfortunately Media Trust cannot accept liability for transport disruption or individual transport delays.
Booking a Media Trust event indicates acceptance of our booking conditions.
Can I give my place to someone else if I can no longer attend the training?
Yes, your ticket is transferrable. However, you will need to let us know beforehand.
If you’d like to give your place to a colleague, drop us an email to [email protected]
Can I pay via invoice?
You can choose to show “other payment options” at the bottom of the order page on Eventbrite. Once selected, simply choose “send invoice”.
Our Finance team will then send an invoice onto you.
Bookings made within 10 days of the course date must be paid by credit card only, via our website or over the phone.
Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?
Individuals should select the micro organisation ticket type.
Do you offer a tailored version of this course?
If you’d like us to run this training with a group of your staff just let us know.
Simply, get in touch with our training team and they will help you to create a tailored course for you. Email [email protected] or call 0207 871 5600.