Snapchat Masterclass

On Wednesday 3 June, as part of our Virtual Digital Communications Training Series, Media Trust will be running a free hour long masterclass in partnership with Snapchat. Join us and learn directly from Snapchat, how your charity can maximise the opportunities on the platform.

Learning outcomes:

• Learn who the Snapchat generation are and how charities can reach this community effectively
• As Snapchat is primarily a youth platform, learn ways in which brands and organisations adapt their communications for this audience in particular
• How to create content specifically for Snapchat through easy to use tools

You should come away from the training with a much clearer idea of Gen Z and Millennials’ digital habits and effective strategies to communicate with them as a charity.

Each attendee will receive an $100 coupon* to redeem free ad credits, so you can get started with your campaigns on Snapchat immediately after the session. For this reason, places are limited to one person per organisation. There are 75 spaces available.

Level:

This session is aimed at an intermediate level for those who are responsible for the day to day management of their organisation’s social media and have had some experience using paid ads platforms, for example Google or Facebook Ads Manager.

It will also suit charities that are not yet on Snapchat but are considering using it to engage with younger audiences (with the above experience level).

NB: this session is not for beginners.

About Snapchat

Snapchat is best known as an ephemeral messaging social media platform favoured by Gen Z and Millennials to stay in touch with their best friends through pictures and videos.