Social Media Content Masterclass

21 May

Tuesday 21 May 2019 14:00 - 17:00

As part of our Stronger Voices programme, Media Trust has teamed up with experts from world leading advertising agency McCann to deliver an afternoon of tips and advice on how charities can increase the effectiveness of their social media.

We all know social media is a vital tool in engaging new and existing audiences and increasing awareness around your organisation’s work, but how do you ensure your content continues to keep your audiences coming back?

Learn from industry experts

In this masterclass, Content Strategist James Berg and Planning Partner Mariam Asmar will provide practical tips and advice on how charities can increase social media effectiveness. This is a unique opportunity to hear the latest insider learnings from McCann’s work with some of the world’s leading brands.

James will begin the masterclass by guiding you through content creation and curation techniques, posting strategies and free tools. This will be followed by a creative session led by Mariam that will help you uncover different ways charities can activate a big idea and/or organisation purpose.

After the Masterclass, media experts from McCann will be on hand to give you 1-2-1 advice and ideas on your social media profile, activity and content.

You’ll leave this day with a host of ideas you can immediately apply to your own organisation’s social media.

*** This masterclass is specifically  for equality organisations. Please check your eligibility below. *** 

This masterclass will help you to:

  1. Maximise your organisation’s use of social media with limited resources
  2. Strategise and plan your approach to social media content creation and curation with minimum input
  3. Create innovative social media campaigns that have meaningful impactful longevity


  • 14:00 – 14:10 Arrivals and refreshments
  • 14:10– 14:15 Intro to Media Trust & Stronger Voices
  • 14:15 – 15:45 McCann Content Curation & Creative Session presentation
  • 15:45 – 17:00 – 1:1 surgery sessions and networking opportunity

Attendance Eligibility

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

  • age
  • disability
  • gender reassignment
  • marriage and civil partnership
  • pregnancy and maternity
  • race
  • religion or belief
  • sex
  • sexual orientation


Improver – this masterclass is a good development opportunity for charity professionals who have prior knowledge of social media and are now looking for innovative ways to stand out from the crowd. 

Please note that places will be served on a first come first served basis.  

Find out more

To find out more, please contact Project Manager Aimee Dorsett Browne on or call 020 78715674. 


What if I’m late/ cannot make it?

If you’re running late due to traffic or delayed trains or you get lost don’t panic! Give us a call on 020 78715674.

If you’d like to cancel the course, please check our cancellation policy below and email

Do I need to print my confirmation email?

Just turn up on the day. It’s that easy!  When you book we have you in the system already.

You don’t have to print and bring your ticket.

Can I give my place to someone else if I can no longer attend the training?

Yes, your ticket is transferrable, however you need to let us know beforehand. If you’d like to give your place to a colleague, drop us an email to

Which ticket type should I choose if I’m attending the training as an individual and not part of an organisation?

Individuals should select the small organisation ticket type.

Book your place

To secure your place on this course, register today via our Eventbrite page.