Social Media Content Masterclass

We all know social media is a vital tool in engaging new and existing audiences and increasing awareness around your organisation’s work, but how do you ensure your content continues to keep your audiences coming back?

Learn from industry experts

In this masterclass, Content Strategist James Berg and Planning Partner Mariam Asmar will provide practical tips and advice on how charities can increase social media effectiveness. This is a unique opportunity to hear the latest insider learnings from McCann’s work with some of the world’s leading brands.

James will begin the masterclass by guiding you through content creation and curation techniques, posting strategies and free tools. This will be followed by a creative session led by Mariam that will help you uncover different ways charities can activate a big idea and/or organisation purpose.

After the Masterclass, media experts from McCann will be on hand to give you 1-2-1 advice and ideas on your social media profile, activity and content.

You’ll leave this day with a host of ideas you can immediately apply to your own organisation’s social media.

*** This masterclass is specifically  for equality organisations. Please check your eligibility below. *** 

This masterclass will help you to:

1. Maximise your organisation’s use of social media with limited resources
2. Strategise and plan your approach to social media content creation and curation with minimum input
3. Create innovative social media campaigns that have meaningful impactful longevity

Agenda

• 14:00 – 14:10 Arrivals and refreshments
• 14:10– 14:15 Intro to Media Trust & Stronger Voices
• 14:15 – 15:45 McCann Content Curation & Creative Session presentation
• 15:45 – 17:00 – 1:1 surgery sessions and networking opportunity

Attendance Eligibility

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

• age
• disability
• gender reassignment
• marriage and civil partnership
• pregnancy and maternity
• race
• religion or belief
• sex
• sexual orientation

Level

Improver – this masterclass is a good development opportunity for charity professionals who have prior knowledge of social media and are now looking for innovative ways to stand out from the crowd. 

Please note that places will be served on a first come first served basis.  

Find out more

To find out more, please contact Project Manager Aimee Dorsett Browne on [email protected] or call 020 78715674.