Stronger Voices: Bringing Fun Back to the Feed

Stronger Voices is a Media Trust programme designed to strengthen the voices of equality organisations across London. Funded by City Bridge Foundation, the programme aims to support equalities organisations to strengthen their strategic communications to improve representation of marginalised communities facing inequality.

How to strengthen authentic connection on your charity’s social media channels:

Social media is one of the most powerful ways to connect with supporters, service users, and funders. But if your content relies on engaging with your audience’s worries and fears, it might be less effective than you’d hope.

People spend increasingly longer time on their phones amidst shrinking attention spans, yet the prevalence ‘ragebait’ online means that making a sustainable and authentic connection with your audience is no longer the norm.

Making small changes to your social media best practice can have a huge positive impact. This masterclass will give you the tools to create social media content that inspires hope in your audience.

From using ‘hooks’ to using humour, we’ll cover practical steps to bring fun back into your feed.

What you’ll learn:

• How social media currently garners engagement
• Finding the humour in the human
• Beating the algorithm
• How to incorporate joy into your social media strategy

Who is this for?

Stronger Voices Masterclasses are aimed at professionals in the equalities sector who work in a communications, media, social media, campaigning or a strategy role and/or have an interest in embedding accessibility within their organisation’s comms. We welcome attendees from charities, non-profits, NGOs, CICs, social enterprises & community groups.

Level:

This session is aimed at people familiar with social media and digital content. All levels of experience and knowledge are welcome to join this session.

About My Life, My Say

My Life, My Say creates conversation between young people and policymakers via their award-winning flagship programme, Democracy Cafés, alongside the UK’s largest youth summit, Next Gen. Their Squad programme empowers future leaders with essential skills to lead change within their communities. They spearhead mass voter registration campaigns including the Give an X campaign and National Voter Registration Day to drive young people to the polls.