Stronger Voices: Social media accessibility for charities

What is Stronger Voices?

Stronger Voices is a Media Trust programme designed to strengthen the voices of equality organisations across London. Funded by City Bridge Foundation, the programme aims to support equalities organisations to strengthen their strategic communications to improve representation of marginalised communities facing inequality.

The masterclass

Social media is one of the most powerful ways to connect with supporters, service users, and funders. But if your content isn’t accessible, you may be unintentionally leaving people behind.

Accessibility isn’t just about disability – it’s about creating content with a range of audiences in mind. Whether your audience includes blind or d/Deaf users, neurodivergent people, or even just someone scrolling quickly on a busy commute, making small changes to your social media best practice can have a huge impact.

This masterclass will give you the tools to create clear, inclusive social media content that reaches more people and focuses on building a great user experience. From improving readability to ensuring good colour contrast on graphics, we’ll cover practical steps to remove digital barriers and make your social media user-friendly for everyone.

What you’ll learn: 

• What we mean by accessible social media
• Common barriers people face when engaging with online content
• Simple and practical fixes for text, images, video, colour, and layout
• Platform-specific accessibility tips for X, Instagram, TikTok, Bluesky and more
• Where to look for further learning and excellent resources

Who is this for? 

Stronger Voices Masterclasses are aimed at professionals in the equalities sector who work in a communications, media, social media, campaigning or a strategy role and/or have an interest in embedding accessibility within their organisation’s comms. We welcome attendees from charities, non-profits, NGOs, CICs, social enterprises & community groups.

What level is this masterclass? 

This session is aimed at people new to social media and digital content accessibility. All levels of experience and knowledge are welcome to join this session.

About your trainer 

Jodie is the Marketing Manager at Media Trust and specialises in inclusive and accessible communications. She has extensive experience working across charities of all sizes for the past decade and has a passion for disability advocacy and accessible content.

Having worked in the mental health sector for over five years, Jodie brings a unique perspective to her training, combining her professional background in counselling and therapy with her expertise in comms. She loves to support charities in improving their approach to accessibility and language, ensuring that their messaging reaches and resonates with the widest possible audience.