Impact Communications for Charities: How to Tell Your Story
Comms CoursesJoin us on this webinar to learn how to communicate the fantastic impact of your charity’s work to your stakeholders...

Wednesday 15 March 2023 10:00 - 12:00
Join us in this masterclass, with Metro and hear from the journalists themselves on what journalists are looking for.
Despite the inspiring work your organisation does, it can be hard to get the word out into the media. It can be difficult to know how to approach journalists and how to build media networks, but people need to hear your story!
Join us on 15 March at 10:00am for this two-hour masterclass, delivered in partnership with Metro. In this session, hear from the journalists themselves on what journalists are looking for, how to craft a strong attention-grabbing pitch and how to move beyond the initial pitch to build relationships with the media. We’ll even go into the small details, like what time of day is the best to make that initial contact, to ensure that you’re confident in your ability to get your story picked up.
In this masterclass, you’ll learn:
Level:
Beginner to intermediate
About the trainer
Jess Austin is Opinion and First-Person Editor at Metro.co.uk, looking after the site’s op-eds, which cover News, Politics, Lifestyle, Tech, Sport and Entertainment. Before joining Metro.co.uk in 2018, Jess worked at HuffPost UK as Blogs Assistant, where she liaised with authors and edited Lifestyle, Parenting, Style, and Tech pieces.
Jess is passionate about giving a Platform to underheard and underrepresented voices on the issues that matter most to them. She is always looking for unique perspectives on the biggest news stories of the day.
To secure your place on this course, register today via our Eventbrite page.
TicketsJoin us on this webinar to learn how to communicate the fantastic impact of your charity’s work to your stakeholders...
Learn how to get media coverage for your charity by pitching to journalists in our online webinar Really clear step-by-step...